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Studio advice

All articles 10

How we build websites, products and AI tools — written down so you can use it without hiring anyone.

All articles

10
ПроцессЗапуск

How to ship a product in a month without burning out

A month is an honest deadline for a first version if you decide in advance what it will not include. How we cut scope and why the second iteration matters more.5 min readRead
ИИSEO

How to get into AI answers: answer engine optimisation in plain words

People increasingly ask an assistant instead of a search engine, and it names two or three companies instead of ten links. What it takes to be on that list.6 min readRead
SEOАрмения

SEO for a business in Armenia: where to start and what to skip

Three languages, a small market and very specific queries. What works differently here, and the five steps that pay off first.5 min readRead
МаркетингРазбор

Why a site does not sell: seven causes you can spot in a minute

Traffic is there, enquiries are not. What to check first, from audits where the answer was almost always in one of seven places.6 min readRead
ПроцессДокументы

A website brief: what belongs inside

A good brief is not a stack of pages but a list of decisions made before the work starts. What belongs in it — and what does not.5 min readRead
МаркетингАналитика

How to measure cost per lead without fooling yourself

Cost per enquiry, cost per client and cost per money are three different numbers often called one name. How to count them, and which one decides.6 min readRead
ДизайнПроцесс

Why a business needs a design system — and when it does not

A design system saves money not by being pretty but by making every next screen faster than the last. Below a certain size, though, it is just cost.5 min readRead
ИИПроцесс

AI for business without the magic: four tasks where it pays off

Where a language model actually saves money, where it only looks busy, and how to tell them apart before you pay.6 min readRead
ВыборTelegram

Website or Telegram bot: what a small business should choose

A bot is cheaper and ships in a week; a site works for you for years. Which task belongs where — and why you usually need both, in a particular order.5 min readRead
ЦеныПроцесс

What a website costs, and what that price is made of

An estimate taken apart: what you actually pay for, where the invisible work hides, and why two similar sites cost differently.6 min readRead
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